The Pride Method

To carry out our programs of environmental education, we use a new and efficient method to preserve wild species with varying statuses of protection (‘rare’, ‘threatened’,  and ‘in danger’, among others). At the same time as it helps the animals, this method also  promotes local pride in the communities towards their surroundings.

This method is based on the implementation of campaigns to promote conservation thorough pride. This method is also used in the campaigns to promote the proper handling of solid waste and the prevention of forest fires in the municipalities among the Ria Lagartos and Ría Celestun Reserves of the Biosphere and the Chicxulub Puerto.